About NFBPA. Representing 7.15% of Public relations specialists, Black (Non-Hispanic) is the second most common race or ethnicity in this occupation. BLACK ENTERPRISE is the premier business, investing, and wealth-building resource for African Americans. During his 33-year stay with the company, he played a pivotal role in Pepsi’s reach toward the African American market, and many credit him with making the company more socially responsible, at the time. “You will be invited into the conversation more often, if you’re going to [do more than just] sit there as a notetaker. In-house public relations – a public relations professional hired to manage press and publicity campaigns for the company that hired them. American Association for Access, Equity, and Diversity (AAAED) is the association of professionals … It ends by listing practical guides and additional sources. In 1944, the Morehouse alum started his own public relations firm in Washington, D.C., The Moss Kendrix Organization. Where Baltimore's public relations professionals network and learn. About There, he landed a list of clients that targeted black consumers, including Ford Motor Company and Carnation. We don’t want to participate in company activities or events. }); EVENTS In an effort to do just that, in February 1997, the group reorganized its structure to become the Washington Government Relations Group (WGRG). “The black church, black colleges and universities, black press, and black athletes, and entertainers have all come together to play a role in producing an effort to include our voice in public relations, to move forward African Americans and empower them as a community and consumers.”. WGRG is a non-partisan, independent, volunteer association founded to enrich the careers and leadership abilities of African-American government relations professionals. Those interested can check their website. 214/377-3524. Authors, speakers, business owners, non-profit leaders, and others that want to effectively reach a professional African American audience through radio interviews, television interviews, and placement in Black newspapers and magazines! Judith Harrison of PRSA briefly spoke of Harvey C. Russell, citing him as the pioneer of niche marketing. 'Black Hat PR' - manipulating public profiles … Founded in 1998, Black Public Relations Society of Los Angeles (BPRS-LA) is an affiliate of National Black Public Relations Society (NBPRS), one of the nation’s oldest and influential organizations for professionals in the communication fields. director, global product communications at GM, dropping valuable career gems at Celebrating Black PR History. After deciding to embark on a career in public relations, she quickly realized where her life’s work would be. Masthead. Among others, Moss Kendrix, also known as “the father of black public relations.” He was also Coca-Cola’s first African American marketing specialist. Have something to say.”. Registry of Corporate Directors. Partnership Solutions BE 100s Using our award-winning service maximizes the possibility that your press release will be used! He worked with clients like AT&T and Anheuser-Busch at his D.C.-based firm, Ofield Dukes & Associates. The Museum of Public Relations was founded in 1997. This panel resonated with many of the event’s young attendees. SistersInc. Spector, an adjunct professor at Baruch College and NYU, says the aim of the event and the museum’s exhibit on the pioneers is to inform students and PR professionals of color of the role models that look like they do and who share some of the same life experiences, in hopes of attracting and retaining more diverse millennials into the field. Association of Marketing and Communications Professionals, 127 Pittsburg St., Dallas, TX 75027. Another key tip he offered, was to learn the business side of your company. This Kansas-born “hidden figure” in PR started out as an economics teacher. When asked about other African-American mentors for public relations professionals… African-American women have pioneered the way for others in the industry for more than 60 years. A special exhibit about these black PR pioneers is on permanent display at the Newman Library in Baruch. We offer the most extensive press release … We can NOT guarantee media coverage, but we CAN guarantee delivery. Black PR professionals can certainly benefit from mentors of different races and vice versa. In 1934 Baker formed his own public relations firm, Joseph V. Baker … Your Money, Your Life, LATEST LISTS Women of Power Summit However, these are the names of change agents, who are credited with breaking down barriers for people of color in the public relations industry. Overview: As a member of BPRS Atlanta, you gain immediate access to leading communications professionals in the following fields: public relations, public affairs, marketing communications, media relations… Press Release Distribution to Black Newspapers, Magazines, TV, Radio Stations and More! She passed away in 2016. At the event’s second panel, “Diversity on the Front Lines,” Danielle C. Richards, the diversity and inclusion lead at Arthur W. Page Society, notes the importance of speaking up. PLEASE NOTE: We do not promote content related to politics, religion or churches, or anything that is sexually or verbally explicit. Many studies indicate that the industry still struggles to attract young black, Asian and Hispanic professionals to pursue public relations … Only $150 and this includes distribution to all the African-American newspapers, magazines, television stations, radio stations, and news-related web sites. In 1957, this pioneer opened Inez Kaiser & Associates, the first public relations firm headed by an African American woman in the U.S.  Her firm was also the first African American-owned business to open in Kansas City, Missouri, according to the Museum of PR, and her first big client was 7-Up. Each year, this $2,000 award will be given to a new graduate of African American/Black ancestry who has chosen to work in the PR, marketing or communications field in the Pittsburgh area. Entrepreneurs Summit He was the first African American to be made vice president at a major corporation, PepsiCola, in 1962, after beginning as a field representative in 1952. The BPRC provides a forum for PR professionals … Who helped to change this? INFORMATION You can also send up to ONE photo at no additional charge! (This includes events, books, films, music, etc). We invite you to join our network of members comprised … Contact The event included two panels; one showcased past PR pioneers, and the other discussed the experiences of young black PR professionals, including how they handle challenges and provide a voice for a more dynamic and inclusive public relations industry. With the Premium Package, we will also publish your story on BlackNews.com or BlackBusiness.com - our very own web sites! Management “If you are the expert and have the courage to speak up on behalf of your profession, then you will get looked upon as that expert,” Albritton says. BET, TV One, Bounce TV,United Negro College Fund,NAACP, Miss Black USA,Tom Joyner Foundation,Alpha Kappa Alpha (AKA),Oprah Winfrey Network (OWN),Urban Business Institute,ESSENCE Music Festival,Donnie Simpson Productions,Black Enterprise, Tavis Smiley,National Council of Negro Women,Magic Johnson Enterprises, Atlanta Black Theatre Festival,HBCU Connect, Be Someone,Travel Channel, ESPN, NBA,and many more! This award was created to motivate Black professionals to choose a career in communications or public relations … “There may not be something you can label distinctly as black public relations, but there is something very unique about the way public relations has been practiced by African Americans,” he says. Global Alliance for Public Relations and Communication Management !function(n){if(!window.cnx){window.cnx={},window.cnx.cmd=[];var t=n.createElement('iframe');t.display='none',t.onload=function(){var n=t.contentWindow.document;c=n.createElement('script'),c.src='//cd.connatix.com/connatix.player.js',c.setAttribute('async','1'),c.setAttribute('type','text/javascript'),n.body.appendChild(c)},n.head.appendChild(t)}}(document); It was a question, asked by a white student, that got him thinking about this. The Museum of Public Relations highlighted these and other past black pioneers who made significant contributions to the communications field, at the event “Celebrating Black PR History,” on Wednesday, May 3, at Baruch College in New York City.

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