Upon graduating from Stony Brook University, I departed for Tel Aviv. TV ratings continue sliding southward. Daytona TV ratings UPDATE September 3, 2020 UPDATE: Last Saturday’s NASCAR Cup Series race at Daytona averaged a 2.4 rating and 3.87 million viewers on NBC, marking the lowest rated edition of the race formerly known as the Firecracker 400 since at least 1997 and the least-watched since at least 2000 (excluding Dover TV ratings UPDATE Add to that the fact that the Bristol night race previously took place during one of the (traditionally) slowest times on the sporting calendar, mid-August, and the 20% drop in ratings looks like a best-case scenario. NASCAR's playoffs continued their struggle for TV audience last weekend in a brutal environment for televised sports that included NFL and college football as well as NBA basketball and NHL hockey playoff games, and Major League Baseball. Viewership of NASCAR Race Hub, Fox Sports 1’s weekday NASCAR show, is also up 12% over where it was at this point last year (119,000 viewers v. 106,000 viewers), per Nielsen Media Research. This year, amid the pandemic and with four mid-week races (not including the All-Star Race), viewership is off 1% compared with 2019. Published June 20, 2020 Updated June 26, ... Ribbs noted NASCAR’s struggles with television ratings and attracting a broader audience. All Rights Reserved, This is a BETA experience. Driver Rating is formula that combines: Wins, Finishes, Top-15 Finishes, Average Running Position While on Lead Lap, Average Speed Under Green, Fastest Lap, Led Most Laps and Lead-Lap Finish. Dr. Jon Lewis (aka Paulsen) has been covering the sports media industry on a daily basis since 2006 as the founder and sole writer of Sports Media Watch. NASCAR looks beyond declining attendance, TV ratings. “I think fans are conditioned to show up on Sunday afternoons to watch NASCAR racing,” Herbst said. NASCAR ratings took a hit on the fullest sports weekend since March. And that sport is NASCAR, a sport often criticized for declining television ratings and lower attendance each year. © 2021 Forbes Media LLC. Selection Sunday 2021: Official NCAA Tournament Bracket And Schedule After March Madness Show, Surprise, Surprise: Aaron Jones Stays With The Green Bay Packers, Selection Sunday 2021 Start Time, TV Schedule, Stream, NCAA Tournament Bracket Picks For March Madness Show, Marvelous Marvin Hagler Dies, But Two Memories Live Forever, Why The Golden State Warriors’ Salary Cap Might Force Them To Make A Big Trade, The Boston Celtics Shouldn’t Make A Major Trade Deadline Move, Ranking The Green Bay Packers’ Greatest Needs In Free Agency, Why Chris Wilder Is Only The Third Premier League Manager To Leave His Job This Season. The top three — the Saturday night race at Daytona in August (3.87M), Monday rainout at Talladega in June (3.33M) and Saturday afternoon race at Pocono in June (2.66M) — aired on broadcast television. You can contact him here or on the Sports Media Watch Twitter page. Even with the programming logjam in the second half of the year with football, college football, the NBA Finals, Stanley Cup Playoffs and now the World Series, our playoffs are up 4% year-over-year from 2019.”. Television ratings were already declining with a set schedule. Bristol ranks as the fourth-most watched non-Sunday race this season, not a small distinction in a season that has featured 11. On Sunday, NASCAR broadcast one of the first live sporting events in America since mid-March and drew 6.32 million viewers on FOX, an over-the-air network. NASCAR ratings this year have stabilized amid a revamped schedule during the Covid-19 pandemic, even ... [+] with competition from more sports than ever before. The Daytona 500, which began on a Sunday and moved to the next day due to rain, boasted seven million viewers. The NASCAR Cup Series, between its partners Fox, Fox Sports 1, NBC and NBCSN, is seeing viewership stabilize after several years on the decline. — Michael Mulvihill (@mulvihill79) June 11, … Fresh schedules were created. Brad Keselowski’s win declined 18% in ratings and 21% in viewership from last year (1.7, 2.79M) … However, these deals may be stopping the brand from adapting to consumers’ changing viewing habits. At that time, NASCAR was reeling from the 2008 collapse of the economy, and the writer thanked me for supporting the sport publicly during that broadcast. These figures paint a troubling trend that NASCAR is on a long term downtrend it has yet to recover from. NASCAR Cup series latest news, highlights, live race coverage, race results, standings, schedules, photo galleries, and driver stats. On Monday, President Trump tweeted that televised NASCAR events have experienced their “lowest ratings EVER” following the stock car league’s ban on … Facing not only Sunday Night Football but the NBA Playoffs as well, NASCAR Las Vegas ratings sank double-digits from last year. Key players opted to sit out due to concerns for their lives and their loved ones. 1.01: NBCSN: 3: 2020: Michigan (Sat.) “We had TV windows for each one of our events because there wasn’t a lot of clarity as to what sports would return,” Herbst said. NASCAR Cup Series racing from New Hampshire averaged a 1.4 rating and 2.21 million viewers on NBCSN Sunday, marking the lowest rated edition of the race since at least 1998 and the least-watched since at least 2000. NASCAR Bristol ratings sank double-digits to a new low, but the numbers were not too bad given the competition. 1.77M: NBCSN: 7: 2020: Martinsville (Wed.) … Pre-Pandemic. What’s being done to reverse the decline – or at a minimum, stabilize it? NASCAR, … Nascar, long a symbol of Southern heritage, has become an unlikely battleground in the debate over whether the Confederate battle flag still has a place in America. While NASCAR may have topped this one chart, the number of viewers tuning in has plummeted in the wake of NASCAR banning the Confederate flag and catering to Black Lives Matter. Without this postponement, NASCAR’s average viewership is up 3% in 2020. August 2, 2020 New Hampshire Motor Speedway NASCAR Cup Series Rating: ? But one sport is coming out of the Covid-19 pandemic arguably stronger before. State of NASCAR Heading into the 2020 Season The current state of NASCAR is a much-discussed topic. 1.51M: FS1: 3: 2020: Michigan (Sat.) “We’ve heard a call for mid-week racing for a long time. “Their TV … Bubba Wallace, driver of the #43 Victory Junction Chevrolet, waits on the grid prior to the NASCAR Cup Series Pocono Organics 325 at the Pocono Raceway on June 27, 2020, in … “Fox is excited to market COTA, and there will hopefully be an increased number of fans who tune in to see a new venue for the first time. Head over to my Twitter page @JoeWolkin. October 1, 2020 at 5:19 AM. For starters, 2020 NASCAR viewership on Fox broadcast network and cable channel FS1 is up 8% since returning from its pandemic hiatus on May … It was a unique opportunity with Covid to test some mid-week racing.”. Nascar … Ratings … May 17, 2020 Darlington Raceway NASCAR Cup Series Rating: 3.7 Viewers: 6.323M Network: FOX. NASCAR Cup Series driver Corey LaJoie will run the No. Aug 24, 2020 1:21 PM. The Truck Series race there averaged a 0.23 (-21%) and 361,000 (-18%) last Thursday. While there have been low ratings for some major NASCAR Cup Series events this year like the Coke Zero Sugar 400 at Daytona International Speedway, which moved from July 4 weekend to be the NASCAR Playoffs cutoff in September, others have seen hikes in viewership. I am a reporter for Forbes' SportsMoney, focusing on telling the untold stories inside of NASCAR. In 2021, partially due to the low ratings and the television networks’ hesitance, there will be no mid-week Cup Series events. Overnight ratings for last night’s NASCAR Cup race from Martinsville on FS1 are up +104% over the comparable race last season. “Fans were asking for new venues and for more road courses in new markets,” Herbst said. In other action, last Friday’s Xfinity Series race at Bristol averaged a 0.47 and 764,000 on NBCSN (both -16%). Patriots of America, a political action committee supporting President Trump’s reelection bid, is sponsoring Go Fas Racing’s No. NASCAR officials, though, feel the sport is standing out in the crowd, even while competing against sports it normally doesn’t in the summer and early fall, such as the NBA, horse racing and the NHL. 0.91: FS1: 2: 2020: Charlotte (Thu.) Below are the NASCAR TV viewership numbers and share ratings for every race in 2020 so far: NBC Coverage-The second half of the season is covered on NBC. NASCAR looks to future as it revs up for return during ... 2020 2:44 PM PT . “We could go to our broadcast partners to grab those windows. Shorter seasons were announced. NASCAR Bristol ratings sank double-digits to a new low, but the numbers were not too bad given the competition. 2020: Charlotte (Thu.) Last Sunday’s NASCAR Cup Series playoff race from Las Vegas averaged a 1.15 rating and 1.97 million viewers on NBCSN, marking the lowest rating and viewership in the young history of the race (debuted in 2018). After hearing it for the third time, I began to think about the transformation NASCAR, whose TV ratings are down, is trying to pull off. You may opt-out by. Home » Ratings » New low, unsurprisingly, for NASCAR at Bristol. They’re an exceptionally loyal audience. “What we saw with the banning of the Confederate flag and the rallying of the industry at Talladega around Bubba Wallace, we saw our percentages for the African American demographic double to 6% for the races that followed,” said Brian Herbst, NASCAR's senior vice president of broadcast and media. New low, unsurprisingly, for NASCAR at Bristol, Duke-UNC hits new low, not even top game of weekend, Big jump at Bay Hill continues PGA Tour’s strong start, Ratings: College hoops, NBA, NHL and more, Chris Webber, Reggie Miller, off this year’s NCAA Tournament, NHL returning to ESPN in seven-year deal, per reports. You’ve seen the empty seats. 32 car with a “Trump 2020” paint scheme during Sunday’s Brickyard 400 at the Indianapolis Motor Speedway. — Bubba Wallace (@BubbaWallace) August 4, 2020 NASCAR Ratings Show Viewership Is Actually Down Unfortunately for Wallace, however, the victory lap was premature. DAYTONA BEACH — You’ve seen the numbers. This ability to adapt however seems insufficient as NASCAR has recorded a staggering 50% viewership drop in the last 5 years along with substantial admission decline that has varied from 12 -30% percent from 2012 to 2018. The lower numbers are no real surprise, given the unusually strong competition — an NBA playoff game on ESPN (Celtics-Heat: 3.81M) and Game 1 of the Stanley Cup Final on NBC (Stars-Lightning: 2.11M), in addition to the usual September fare of college football on ABC (Miami-Louisville: 3.80M). What you can’t see is the future. Last Sunday’s NASCAR Cup Series playoff race from Las Vegas averaged a 1.15 rating and 1.97 million viewers on NBCSN, marking the lowest rating and viewership in the young history of the race (debuted in 2018). These were the two least-watched races since 2000. “The 2021 schedule, our social justice changes and Michael Jordan coming into the sport will add a casual fan base of people being introduced to NASCAR for the first time.”. UPDATE: Facing not only Sunday Night Football but the NBA Playoffs as well, NASCAR Las Vegas ratings sank double-digits from last year. NASCAR race viewership has been in decline and written about for many, many years. … The network made gains with the 2020 telecast, but only because there were issues with the race that was run on the same weekend last year. Sunday night's Cup Series race in … ... NBC TV ratings for NASCAR… “Because we were the first sport back, we had TV windows for each of our events,” Herbst said. [Nielsen estimates from ShowBuzz Daily 9.22]. After Race 36: Phoenix With CEO Jim France in charge and NASCAR preparing for the debut of the Next Gen racecar in 2022, the sport is optimistic it will return to where it once was. Sports Business Journal's Adam Stern said 11.193 million people tuned in for the green flag, a 32% increase from a year ago. Upon graduating from Stony Brook University, I departed for Tel Aviv, working at an Israeli TV station before becoming a newspaper editor in New York. NASCAR will have a completely revamped schedule in 2021, featuring new tracks, including Circuit of the Americas (COTA), Bristol Motor Speedway's dirt track, Nashville Superspeedway, Road America and the Indianapolis Motor Speedway Road Course. NASCAR has managed to hang on to lucrative TV contracts despite its ratings decline. And the television ratings for the majority of sports have seen a dramatic decline with revised schedules during the pandemic. A driver can score a maximum driver rating of 150 points per race. Ticket sales aren’t what they once were. I cover NASCAR and the business of the sport. If the race continued on Sunday as scheduled, it was on track to crack 2019’s average of 9.184 million viewers. As we start to add more of these storyline races in new markets, we do expect there to be an uptick in viewership.”. NASCAR Hall of Famer Mark Martin recently weighed in on the sport's declining attendance and ratings and offered a very levelheaded analysis. March 1, 2020 Auto Club Speedway NASCAR Cup Series Rating: 2.90 … Major sports leagues are struggling. Last Saturday’s NASCAR Cup Series playoff race at Bristol averaged a 1.2 rating and 2.12 million viewers on NBCSN, marking the lowest rated edition of the race since at least 1998 and the least-watched since at least 2000 — including rainouts. March 11, 2020 Phoenix Raceway NASCAR Cup Series Rating: 2.72 Viewers: 4.575M Network: FOX. Opinions expressed by Forbes Contributors are their own. May 20, 2020 Darlington Raceway NASCAR Cup Series Rating: 1.22 Viewers: 2.08M Network: FS1. 2020 NASCAR tv ratings. The TV audience for NASCAR's championship race dropped 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up … NASCAR lost a significant amount of viewers when old-school racers Tony Stewart, Jeff Gordon, Carl Edwards and Dale Earnhardt Jr. retired between 2015 and 2017. NASCAR believes ratings have stabilized, in part, this year due to being the first major sport to return during the pandemic. I am a reporter for Forbes' SportsMoney, focusing on telling the untold stories inside of NASCAR. “Our fanbase really does show up every Sunday afternoon. with competition from more sports than ever before. The Wednesday night race at Martinsville Speedway in June averaged 1.71 million viewers, and one at Charlotte Motor Speedway two weeks prior had only 1.51 million viewers on average. 2020 NASCAR Cup Series Driver Ratings. The new additions, NASCAR believes, will increase attendance and ratings. “What we’re trying to do is experiment with new platforms so when the next rights deal comes up, we’re positioned to put our sport in front of as many fans as possible,” Herbst said. “We have to open ourselves up to new formats and concepts,” Herbst said. And then, a global pandemic shut leagues down across America. All of this is adding up to give NASCAR a fresh pitch for broadcast partners when its rights deals expire with NBC and Fox at the end of 2024. Yes, sports ratings as a whole are down, but NASCAR’s fall is alarming: Daytona 500 viewership from 2001 to 2009 ranged from 16 to 19 million. My bylines range from local news to sports, Israeli politics and more. ... June 25, 2020. Without this postponement, NASCAR’s average viewership is up 3% in 2020. NASCAR live race coverage, latest news, race results, standings, schedules, and driver stats for Cup, XFINITY, Gander Outdoors They were even more upset when NASCAR changed its playoff system in January 2014 to create a …

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